Innovate Pasadena – Design X meeting May 12, 6:30PM

Inspirational Design Thinking in Startups

The success of new design driven entrepreneurial ventures depends to a large extent on timing and execution, – even so they are fraught with risk. This presentation shares how to identify promising design driven ventures and how to develop new business models supported by novel product concepts while evaluating their probability of success.

Design research, evidence-based management methods, processes and tools will be shared, such as Inspirational Design Thinking, the Market- Technology Risk Matrix, Bridging Business & Design and the Design Valuation Dashboard.

We will conclude having a group brainstorming session to explore how best to come up with innovative ideas. For the latest on Design Thinking please see:


Applying Inspirational Design Thinking to Tackle Breakthrough Innovation